I love what I do. I own an Ad Agency. And loving what you do is one of the keys to happiness. Although the face of advertising is changing rapidly, it still remains (I think anyways) one of the most exciting businesses in America. My job combines business & imagination and has the extraordinary power to turn dreams into reality and reality into magic. Advertising is a people business and begins with respect for people...for those we work with...those whose products we advertise...and those that we touch with our craft. It takes a certain kind of person to excel in our profession...ones that mix excitement, enthusiasm and pride in their work with a willingness to learn and get involved. We dig, we ask questions, we labor and we learn. And it's worth it because only total involvement brings the knowledge it takes to touch people with our craft. We have the power to make people laugh and make them cry. We can inform, educate, remind and excite...But whatever the approach, it must touch their hearts ... it must be real.
The secret to good advertising is not how creative it is... Instead of people telling me how different or great my ad was... I would rather have people tell me that my ad was so interesting that they went out to buy the product or at least to find out more about it. Too many good agencys create "creative ads", beautiful works of art, however you have missed your mark when people walk away saying that's a great ad instead of wow that's an interesting product.